Hans Anders acquires Swedish optical retailer Direkt Optik

Acquisition fits in 'single brand' strategy Hans Anders

11 FEBRUARY 2013, GORINCHEM
Summary
Hans Anders Retail Group has acquired Direkt Optik. The optical retail chain was founded in 1992 by British optical group Crown Eyeglass plc and has 35 stores in Sweden and one in Alicante, Spain. Direkt Optik remains active under its own brand. The acquisition price was not disclosed.

According to Hans Anders Retail Group CEO Patrick Herman Direkt Optik is a small company with a huge growth potential: "In Sweden the retail group has now spread throughout the country. Simultaneously we see -with our knowledge and experience- ample opportunities to expand the number of stores significantly in the coming years and to realise a healthy growth."

Growth Strategy
The acquisition fits with the growth plans of Hans Anders Retail Group as the company is focused on the successful operation of one optical retail formula per country. This ‘single brand’ strategy in the Netherlands led to the sale of retail formats Van Boxtel and recently Het Huis Opticiens. CEO Patrick Herman: "Our strategy has proven itself in the Netherlands and Belgium and for several years Hans Anders is expanding successfully in France. In other countries with an attractive optical market, we acquire companies with great potential."

About Hans Anders
Since 1982 Hans Anders Retail Group B.V. has been supplier of quality eyeglasses and hearing aids. Hans Anders, part of the group, is leader in the Dutch optics market and has approximately 400 stores in the Netherlands, Belgium and France and over 1,500 employees. The group has it’s headquarters in Gorinchem, the Netherlands.


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Note to editors (not for publication):

For more information please contact:

Hans Anders
Mrs. Sigrid Musters or mrs. Rian van Koulil
T +31 183 69 75 00
M + 31 6 30 38 97 06
E press@hansanders.n

Quotes
"In Sweden Direkt Optik has now spread throughout the country. Simultaneously we see -with our knowledge and experience- ample opportunities to expand the number of stores significantly in the coming years and to realise a healthy growth. " Patrick Herman, CEO of Hans Anders Retail Group
"Our strategy has proven itself in the Netherlands and Belgium and for several years Hans Anders is expanding successfully in France. In other countries with an attractive optical market, we acquire companies with great potential." Patrick Herman, CEO of Hans Anders Retail Group
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    Perswoordvoering

    Voor persvragen belt u naar Rian van Koulil of Myra ter Horst van Hans Anders Nederland, telefoon (0183) 69 75 00 of 06 12 68 38 24. U kunt ook mailen naar persvoorlichting@hansanders.nl.
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About Hans Anders

De Hans Anders Groep, gevestigd te Gorinchem, is sinds 1982 leverancier van kwaliteitsbrillen en contactlenzen. Sinds 1999 levert Hans Anders ook hoorzorg. De Hans Anders Groep heeft op dit moment 428 vestigingen in Nederland, België en Frankrijk en Zweden (Direkt Optik). In totaal heeft de groep bijna 1400 medewerkers.